If you’re running an agency, coach business, or service company, your CRM is either helping you grow — or silently losing you money.
After testing multiple CRMs, GoHighLevel CRM stands out because it’s not just a database — it’s a sales, automation, and follow-up engine.
Start a 14-day free HighLevel trial here (affiliate link)
In this review, I’ll break down HighLevel CRM features, use cases, pros/cons, and who it’s really for.
What Is HighLevel CRM?
HighLevel CRM is part of the GoHighLevel all-in-one platform, designed specifically for:
- Marketing agencies
- Consultants
- Coaches
- Local service businesses
Unlike traditional CRMs, HighLevel combines:
- Lead management
- Pipelines
- Automation
- SMS & email
- Appointment booking
All in one system.
Core HighLevel CRM Features
🧩 Visual Sales Pipelines
- Drag-and-drop pipelines
- Custom stages per business
- Real-time lead tracking
Perfect for agencies managing multiple clients.
📲 SMS & Email Follow-Ups (Built-In)
HighLevel CRM includes:
- Automated SMS sequences
- Email nurturing
- Missed-call text back
This alone replaces multiple tools.
⚙️ Automation & Workflows
You can automate:
- New lead follow-ups
- Appointment reminders
- Sales pipeline movement
- Client onboarding
This is where agencies save hours every week.
📅 Appointment Booking
- Built-in calendar
- Auto reminders
- CRM-connected bookings
No need for Calendly or third-party tools.
HighLevel CRM vs Traditional CRMs
| Feature | HighLevel | HubSpot | Pipedrive |
|---|---|---|---|
| CRM + Pipelines | ✅ | ✅ | ✅ |
| SMS Automation | ✅ | ❌ | ❌ |
| Funnels | ✅ | ❌ | ❌ |
| Agency Support | ✅ | ❌ | ❌ |
Traditional CRMs track data.
HighLevel drives action.
Who HighLevel CRM Is Best For
HighLevel CRM is ideal if you:
- Run a marketing agency
- Manage inbound leads
- Need SMS + email automation
- Want fewer tools
Who HighLevel CRM Is NOT For
- Large enterprises with custom ERP systems
- Businesses that only need contact storage
- Teams needing ultra-complex reporting
HighLevel CRM Pricing (Quick Recap)
- Starter: ~$97/month
- Agency Unlimited: ~$297/month
See full HighLevel pricing here (affiliate link)
Final Verdict: Is HighLevel CRM Worth It?
If you manage leads or clients, yes.
HighLevel CRM replaces:
- CRM software
- SMS tools
- Email platforms
- Automation systems
