If you’re running a marketing agency or small business, you’re probably paying for too many tools — a CRM, email marketing, SMS, funnels, calendars, and reporting. We switched to GoHighLevel to replace most of them, and it dramatically simplified our stack.
Start a 14-day free HighLevel trial here (affiliate link)
In this article, we’ll break down HighLevel pricing, what you actually get at each tier, and whether it’s worth the cost compared to alternatives like ClickFunnels or ActiveCampaign.
What Is GoHighLevel?
GoHighLevel is an all-in-one marketing and CRM platform built mainly for agencies, consultants, coaches, and service businesses.
Instead of stitching together 5–8 tools, HighLevel combines everything into one system:
- CRM & pipeline management
- Email & SMS marketing
- Funnels & landing pages
- Automation & workflows
- Calendars & booking
- Client reporting & dashboards
This is why pricing matters — it’s not just another SaaS subscription.
HighLevel Pricing Plans (Updated for 2026)
HighLevel keeps pricing simple with two main plans:
Starter Plan — ~$97/month
Best for solo operators & small businesses
Includes:
- Full CRM
- Email marketing
- SMS marketing
- Funnels & landing pages
- Automation workflows
- Calendars & forms
Limit: Single account only (no sub-accounts for clients)
Try HighLevel Starter free for 14 days (affiliate link)
Agency Unlimited — ~$297/month
Best for agencies & consultants managing clients
Includes everything in Starter plus:
- Unlimited client sub-accounts
- Agency dashboard
- White-label reporting
- Client management tools
This is where HighLevel really shines.
Start the Agency plan free here (affiliate link)
How HighLevel Saves You Money (Real Breakdown)
Most people don’t realize how much they’re already paying.
Here’s a typical tool stack HighLevel replaces:
| Tool | Monthly Cost |
|---|---|
| CRM (HubSpot / Pipedrive) | $50–$100 |
| Email marketing (ActiveCampaign) | $70–$150 |
| SMS platform | $30–$75 |
| Funnel builder (ClickFunnels) | $97–$147 |
| Calendar (Calendly) | $12–$20 |
Total: $250–$500/month
HighLevel replaces all of this with one login.
That’s why the $97 or $297 price point makes sense.
HighLevel vs ClickFunnels vs ActiveCampaign (Quick Comparison)
| Feature | HighLevel | ClickFunnels | ActiveCampaign |
|---|---|---|---|
| CRM | ✅ Yes | ❌ No | ⚠️ Limited |
| Email + SMS | ✅ Yes | ❌ No | ✅ Yes |
| Funnels | ✅ Yes | ✅ Yes | ❌ No |
| Automation | ✅ Advanced | ⚠️ Basic | ✅ Strong |
| Agency Support | ✅ Built-in | ❌ No | ❌ No |
If you’re an agency, HighLevel clearly wins.
Who HighLevel Is Best For
HighLevel is ideal if you are:
- Marketing agencies
- Consultants & freelancers
- Coaches
- Local service businesses
- SaaS founders managing leads
If you manage clients or leads, HighLevel fits.
Who HighLevel Is NOT For
To be honest (this matters for trust):
- Bloggers who only need email newsletters
- Businesses that only need funnels (ClickFunnels may be simpler)
- People who want zero learning curve
HighLevel is powerful — but that means some setup is required.
Is HighLevel Worth the Price?
Yes — if you use more than 2 marketing tools.
HighLevel pricing isn’t about being “cheap.”
It’s about consolidation, automation, and scalability.
If you’re serious about growth, the ROI is there.
Test HighLevel risk-free with a 14-day trial here (affiliate link)
Final Verdict
Excellent value for agencies
Strong automation & CRM
Replaces multiple paid tools
Scales with your business
If you want one platform instead of chaos, HighLevel is worth it.
