If you’re trying to decide between GoHighLevel and ClickFunnels, you’re not alone. Both are powerful platforms — but they’re built for very different use cases. We’ve tested both, and in this guide, I’ll break down HighLevel vs ClickFunnels so you can choose the right tool for your business or agency.
Start a 14-day free HighLevel trial here (affiliate link)
Quick Overview: HighLevel vs ClickFunnels
ClickFunnels is primarily a funnel-building tool.
HighLevel is a full CRM + automation platform built for agencies and service businesses.
That difference matters more than most people realize.
Funnel Building: ClickFunnels vs HighLevel
ClickFunnels
✔ Very polished funnel templates
✔ Easy drag-and-drop builder
❌ Funnels only — no real CRM
❌ Limited automation without add-ons
HighLevel
✔ Funnel builder included
✔ Funnels connected directly to CRM
✔ Automations trigger SMS, email, pipelines
If funnels are all you need, ClickFunnels works.
If funnels are part of a bigger system, HighLevel wins.
CRM & Lead Management (This Is the Deal-Breaker)
This is where ClickFunnels struggles.
ClickFunnels:
- No real CRM
- No pipelines
- No long-term lead nurturing
HighLevel:
- Full CRM
- Sales pipelines
- Lead scoring
- Client follow-ups
For agencies managing leads or clients, HighLevel is not optional — it’s necessary.
See HighLevel CRM in action here (affiliate link)
Automation & Follow-Ups
ClickFunnels
- Basic email automation
- No native SMS
- Requires integrations
HighLevel
- Advanced workflows
- Native SMS + email
- Missed-call text back
- Appointment reminders
Automation is where agencies save time and make money — HighLevel is built for this.
Pricing Comparison (Real Cost)
Here’s what most people miss.
ClickFunnels Cost
- ~$147/month (funnels only)
- Need extra tools for:
- CRM
- SMS
- Automation
💸 Real cost: $250–$400/month
HighLevel Cost
- $97/month (starter)
- $297/month (agency unlimited)
💡 Includes everything.
See HighLevel CRM in action here (affiliate link)
Who Should Use ClickFunnels?
ClickFunnels is good if you:
- Sell one-off digital products
- Only care about funnels
- Don’t manage leads long-term
Who Should Use HighLevel?
HighLevel is ideal if you:
- Run a marketing agency
- Manage clients or pipelines
- Use SMS + email follow-ups
- Want to replace multiple tools
This is why most agencies eventually switch.
Final Verdict: HighLevel vs ClickFunnels
Winner for agencies: GoHighLevel
ClickFunnels is a funnel tool.
HighLevel is a business operating system.
Try GoHighLevel risk-free for 14 days (affiliate link)
