Introduction
Tired of losing leads because you didn’t reply fast enough?
What if you could instantly follow up with every new lead — automatically by text message — even while you sleep?
Well, you’re in luck. In this guide, I’ll show you exactly how to set up text follow-up automation using GoHighLevel — the same system used by 7-figure marketers and smart small business owners to convert more leads on autopilot. And if you’re new to GoHighLevel, I’ve got a special free trial link with bonus workflows at the end of this post.
Why Text Follow-Up Matters More Than Ever
Here’s the truth:
🔔 78% of customers buy from the first business that replies.
If you’re taking longer than 5 minutes to respond to a new lead, they’re likely gone.
GoHighLevel lets you build automated workflows that text your leads instantly, continue following up, and even book appointments — without you lifting a finger.
Let me show you how.
Step-by-Step: Build a Text Follow-Up Workflow in GoHighLevel
Step 1: Capture the Lead
First, create a lead form or landing page inside GoHighLevel:
- Go to Sites > Funnels (or Forms)
- Choose a template or build a new one
- Add fields like Name, Phone, Email
💡 Tip: Always make “Phone” required so you can text them!
Step 2: Create the Workflow
Now go to Automation > Workflows, and click + Create Workflow.
Here’s what to add:
Trigger: “Form Submitted”
- Choose the form you just built
- OR use “Funnel Step Form Submitted”
Action 1: Send SMS
- Use a dynamic message like:
Hey {{contact.first_name}}, thanks for reaching out! 👋
This is [Your Name] — I just saw your message and wanted to say hi.
Have a sec to chat?Action 2: Wait 1 Hour
You can now build smart delays.
Action 3: Conditional Reply
- Did they reply? If YES → Stop workflow
- If NO → Send a second SMS like:
Just following up — let me know if you’re still interested! 👍You can repeat this with as many follow-ups as you want, like a virtual sales assistant that never sleeps.
Step 3: Test the Workflow
Before going live, use your own number to test the flow.
✅ Check that messages are sent correctly
✅ Make sure reply detection works
✅ Watch your new leads flow in
Bonus: Book Appointments Automatically
Want to take it even further?
Add a calendar booking link in the first or second message:
You can grab a time that works for you here: [Insert your GHL calendar link]Let GoHighLevel handle appointment reminders, confirmations, and even no-show follow-ups.
Summary & Insights
Automation isn’t about replacing human connection — it’s about creating more of it.
Using GoHighLevel to follow up by text means you never leave a lead hanging again… and you can scale your business without burning out.
